Venture Capitalists Bet On Management

From an article in Venture’s Capital Club Monthly

A survey of the investment criteria used by 100 professional venture capital firms revealed that the entrepreneurs’ "capability for sustained intense effort" was the most important of the 24 factors listed in the survey questionnaire. The survey . . . asked 100 venture capital firms to rank on a scale of 1 to 4 the factors they considered before investing in venture proposals. Ranking just after "capability for sustained intense effort" was "thorough familiarity with the market targeted by the venture" and "demonstrated leadership ability in the past." At the bottom of the ranking were "the venture will create a new market" and "I will not participate in later rounds of investment."

Here is a list of the 10 criteria most frequently rated essential by the survey respondents:

Item

Percent

Capable of sustained intense effort

64

Thoroughly familiar with market

62

At least ten times return in 5 to 10 years

50

Demonstrated leadership in the past

50

Evaluates and reacts to risk well

48

Investment can be made liquid

44

Significant market growth

43

Track record relevant to venture

37

Articulates venture well

31

Proprietary protection

29

The failure to satisfy these criteria in most cases means the venture is "disqualified" for investment.