Value Added . . .
refers to the knowledge, management advice and related
non-monetary input investors sometimes offer a young company. Many
venture investors do provide more than money to their portfolio
companies. They provide management with the benefit of their
experience with emerging growth companies. They also help management
by using their contacts in the company’s industry and with other
financial sources.
This value added by the venture capitalist can be
important but is difficult to measure. In addition to the risk (or
downside), value added is the reason some professional venture firms and angels
try to charge a management fee to the portfolio company. Entrepreneurs
often fail to see the "value added" of a venture capitalist’s
advice at first, but many recognize it later when the value of the
advice becomes more apparent. See:
Consulting
Agreements, Geography,
Management Agreements.