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Joint Ventures
refer to business projects undertaken
cooperatively by two or more parties where each contributes
different skills and resources and shares in the results of the
endeavor. Unlike straight financings where one party’s contribution
is limited to money, joint ventures usually include active
participation by all parties. For example, one party might
contribute technology and product development expertise while the
other manages product manufacturing and marketing and provides the
financing to get the product to market.
Joint ventures can be structured as
contractual arrangements between two or more parties or as
specialized partnerships. Corporations and limited liability
companies can also be used to implement joint ventures, with special
contractual arrangements among the owners. Extensive negotiation to
determine the precise roles of each party is commonplace.
The most promising joint ventures are
those where the contributions of the parties compliment one another
and the parties duties and expectations have been thoughtfully and
thoroughly documented. An example of complimentary parties who might
make good joint venture partners might be an early stage company
with a promising medical device in development that needs regulatory
clearance and an established device distributor who has funds to
back the venture through the regulatory approval process and sales
people to distribute the product once it is marketable.
The issues commonly addressed in joint
venture negotiations include the nature, scope and timing of each
party’s contributions, form and tax consequences of the venture,
technology and intellectual property rights, limits on the scope of
the joint venture’s activities, management and decision making
authority, reporting obligations, ownership and allocation of
profits and losses. Some of the matters typically considered in each
of those items are discussed below:
·
Nature, scope, and
timing of contributions. What resources will the joint venture
need to succeed and how and when will they be made available?
Contributions routinely include cash but other resources are also
possible contributions. If one party has a facility or other asset
available, such as computer capacity, the asset or use of the asset
might be a contribution. Specialized capabilities or personnel might
also be contributed. For example, a manufacturer might join up with
a distributor to create a joint venture to develop products the
first party will manufacture and the other party will distribute.
·
Form and tax
consequences of the venture. Will venture be operated as a
series of contractual obligations between separate parties or will
their be a company established to conduct the venture’s business? If
a company is established what form will it take? Will it be a
corporation, partnership, a limited liability company or something
else? Whatever the choices, both parties will want the structure to
be tax efficient.
·
Technology and
intellectual property rights. Knowledge, know-how and even
patent rights are frequently contributed to joint ventures.
Intellectual property is almost always developed by the joint
venture as a consequence of its activities. In each case, the rights
of the joint venture company and the joint venture partners in this
intellectual property must be clearly delineated.
·
Limits on the joint
venture’s activities. Joint ventures are typically focused on a
specific task and limited in the scope of the activities in which
they may engage. This gives the venture direction and protects each
of the venture partners from having the joint venture cannibalize
other business operations. For example, a video game developer may
be willing to joint venture with a European distributor to develop
and market a new game conceptualized by the distributor but only if
the joint venture is limited to developing games of a certain
limited description. The distributor may be willing to provide its
distribution capability only if it gets a royalty on sales of the
product outside of Europe.
·
Management and decision
making authority. How will the joint venture be managed and who
will make major decisions in the future? Will company be essentially
independent when it comes to operational decisions or will the joint
venture partners be consulted? Often, the party who contributes the
critical expertise or capability to a given venture function will
negotiate for control or input into decisions that fall within their
domain. Balancing the parties’ interests with those of the joint
venture in a way that promotes an efficient operation is critical.
·
Reporting obligations.
What kind of financial and progress reports will each of the parties
receive? How often will they be delivered and what kind of
information will they contain? Will the joint venture’s financial
results be audited? How will access to proprietary information that
has competitive ramifications be restricted?
·
Ownership and
allocation of profits and losses. How will the profits and
losses of the venture be allocated among the joint venture parties?
Will one party receive a royalty from sales of the venture’s
product? Are there other payments, preferences or rights
distributions that need to be documented?
In
addition to all of these matters, joint venture agreements also
frequently spell out in detail what happens to the assets,
inventions, inventory and personnel of the joint venture if
operations cease. These termination agreements also typically spell
out what the parties’ responsibilities are to one another after the
termination. For example, if the intellectual property and license
rights to continue to pursue one or more activity of the joint
venture after termination, the other party may be entitled to
receive royalties or other payments if the continuing party
succeeds. The party receiving the payments may be prohibited from
competing in the market for a period of time or both parties may be
free from constraints and permitted to use the intellectual property
generated by the joint venture. The agreements between the joint
venture partners will determine their relationship during and after
the life of the joint venture.
See: Licensing, Off Balance Sheet Finanacing. |