Recommended Reading . . .
Growing Your Business
We recommend each of the following books for your
consideration. In each case, we have found the recommended title useful and think you will too. With
the help of barnesandnoble.com, you can purchase each title by
clicking on the title and following the instructions.
 High Tech Start Up – The Complete How-To
Handbook for Creating Successful New High Tech Companies
by
John L. Nesheim (The Free Press 2000).
Informative and knowledgeable source for anyone considering
starting a high tech business. Helpful material on the process of
forming a company, getting started legally, preparing a plan, building
a team and understanding the capital raising process.
 Innovation and Entrepreneurship – Practice and
Principles by Peter F. Drucker (Harperbusiness 1986
Reissue). The classic text on innovation and entrepreneurship by
the Dean of entrepreneurial studies. Full of insight on the
entrepreneurial process. Well worth the read.
 Crossing
the Chasm by Geoffrey A. Moore (Harper Collins 1999). This
book addresses the question of why so many companies that grow
quickly at first find it difficult to sustain their growth in
revenues and profitability. A worthwhile analysis for anyone who
is building or planning to build a company.
 Built
to Last - Successful Habits of Visionary Companies by James C.
Collins and Jerry I Porras (Harperbusiness 1998). Once you build a successful business how do you sustain your success well into the
future? This book attempts to answer that question by studying the
long-term business success of 18 visionary companies including 3M,
Wal-Mart, Walt Disney, Boeing, Sony and Hewlett-Packard. Declared a
'best business book' by Industry Week and an 'eye opening
business study' by USA Today.
 The
Tipping Point: How Little Things Can Make a Big Difference by
Malcolm Gladwell (Little, Brown & Co. 2000). Defining
that precise moment when a trend becomes a trend, Malcolm Gladwell
probes the surface of everyday occurrences to reveal some surprising
dynamics behind explosive social changes and why some products become
so popular. The implications for any growing business are important.
Here find a cogent and perceptive discussion of how ideas and products
cross the line from marginal to mainstream. Why is one product a flop
and another an unexpected hit? Read this book for insight to the
answers to this universal question.
|
